Yahoo will soon be Firefox's default search engine
Mozilla ditches Google and signs with Yahoo
By Michael Rougeau
Yahoo and Firefox team up
There were a ton of fledgling search engines when the web was young -
remember Ask Jeeves, or the one with the dog? - but over time Google
emerged as the top choice for basically everyone. That
does, however, include Mozilla, makers of Firefox, which has always
used Google as its default search engine - until now, that is. It
turns out Mozilla and Yahoo have signed a deal that will see Yahoo's
search engine replace Google by default in Firefox for at least the next
five years.
Good for the goose
The switch goes into effect in December, according to the Mozilla Blog.
The new Yahoo search in Firefox: looks familiarMozilla
CEO Chris Beard wrote proudly that the company popularized
browser-integrated search and has offered a number of search options
over the last decade, but this year Google's contract came up for
renewal. "In evaluating our search partnerships, our primary
consideration was to ensure our strategy aligned with our values of
choice and independence, and positions us to innovate and advance our
mission in ways that best serve our users and the Web," Beard wrote. He
added that Yahoo's strategy "stood out from the rest."
A shocking twist
Now
Yahoo will be the default search engine in the US, while it will vary
in other countries. Google remains a pre-installed alternative in the
browser. Yahoo search will have a new interface in Firefox (in a
shocking twist, it looks exactly like Google), and will also support Do
Not Track, Beard wrote. That all sounds fine, but truthfully it remains to be seen whether this really helps Firefox users, or just Mozilla and Yahoo.